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The Aesthetic Membership Blueprint
Watch the replay to learn how to build, price, and market a membership program that turns your patients into loyal members who pay you every month. Under an hour, including a live Boulevard demo and Q&A.
Watch the free replay
Presented by Lori Werner, Founder, Medical Marketing Whiz, with Skya Jones of Boulevard
Why watch this replay
A membership program can keep your best patients coming back on a schedule and bring in revenue you can count on every month. But most practices launch one, mention it once, and watch sign-ups stall.
In this free replay, you'll learn exactly how to build one that fills:
Which membership model to start with, and how to price it without giving away your margins
Real examples built around the Cutera treatments you already offer
A six-week plan to launch it and market it all year
How memberships can cover your monthly overhead and make your med spa worth more
A live look at the software that runs it, plus Q&A on AI booking and pricing
vs. 59.6% of non-members at one multi-location aesthetics brand.
Members spend 2.5 times more than one-off patients.
Source: CorralData analysis of 100+ aesthetics and med spa brands, 2026
What you'll learn in the replay
Real numbers, real examples, and a plan you can start the week after the webinar.
Why members are worth more
The 2026 retention and spending numbers that make the case for memberships.
Know what a member is worth to you.Pick the right model
Annual VIP pass, monthly credit club, service plan, or tiers. We'll tell you which one to start with.
Hint: start with one monthly club.Price it for profit
The full math on a $249 Glow Club, plus the five mistakes that sink programs, like discounting neurotoxin until there's no margin left.
Never over-discount again.A real client program
Bellezza at Chetco Medical & Aesthetics runs nine programs, from a free rewards tier to a $1,800-a-year hormone membership. Their first 10 members got a free 3-month supply of Nutrafol.
Steal what's working.Live Boulevard demo
Skya Jones builds a membership live and shows how patients buy it, use it, and renew it.
See the software side in action.Market it so it fills
A six-week launch plan, a founding member offer, and "give $50, get $50" referrals that turn members into recruiters.
The step most practices skip.
Run the math before you launch
Example from the webinar: a $249/month Glow Club built around Laser Genesis by Cutera
| Included each month | Retail value | Your cost |
|---|---|---|
| Laser Genesis | $300 | $25 |
| LED light therapy | $45 | $5 |
| Member pays $249 | Margin on dues: 88% | |
Laser Genesis has no disposable tips, so your cost is mostly provider time. Illustrative numbers; we'll show you how to plug in your own.
Watch the replay and get two free gifts
Watch to the end to see how to claim both.
Anti-Aging & Longevity MarketingA free author copy of Lori's Amazon bestseller (2nd edition), shipped to you.
A free marketing strategy sessionA custom 30+ page marketing analysis plus a review of your membership program and pricing.
Plus a full demo of Boulevard Memberships
The question we hear most is which software to use for memberships. Skya Jones of Boulevard builds one live and shows you:
- Building a membership in minutes
- How patients buy it online or at the front desk
- Redeeming member benefits in one click at checkout
- Catching a declined card before it turns into a cancellation
Meet your hosts
Presenter
Lori Werner
Founder, Medical Marketing Whiz
Lori founded Medical Marketing Whiz in 2016. Since then, her team has worked with nearly 1,000 clinics and med spas, running comprehensive marketing programs that include websites, SEO, AEO, email, SMS, funnels, webinars, events, and PR. MMW is at the forefront of the AI era, helping aesthetics providers get recommended by ChatGPT, Claude, and Google's AI Overviews. Lori is an AmSpa speaker and the author of the Amazon bestseller Anti-Aging & Longevity Marketing (2nd edition).
Live demo
Skya Jones
Senior Education Manager, Boulevard
Skya teaches med spas how to get the most out of Boulevard, including memberships and packages. She leads the live Boulevard demo in the replay.
Hosted by Cutera, in partnership with Medical Marketing Whiz and Boulevard
Cutera
Host
The aesthetic technology behind treatments like Laser Genesis, excel V+, Secret RF, AviClear, and truSculpt.
Medical Marketing Whiz
Presenter
Helps aesthetic and medical practices become the #1 go-to provider in their area.
Boulevard
Live demo
The client experience platform med spas use for booking, payments, memberships, and packages.
Cutera powers the treatments your members come back for. Boulevard runs your membership. Medical Marketing Whiz helps you fill it.
Questions
Is the replay free?
Yes. There's no cost to watch.
How long is the replay?
Under an hour, including the Boulevard demo and live Q&A.
Do I need to use Boulevard?
No. The strategies work with any practice and any software. The demo shows what to look for in a membership platform.
Do I need a Cutera device?
No. Examples include Cutera treatments, but everything applies to any aesthetic practice.
Who should watch?
Med spa and aesthetic practice owners, practice managers, and providers who want more recurring revenue and more repeat visits.
Watch The Aesthetic Membership Blueprint now
Under an hour of practical moves from Lori and Skya, a live Boulevard demo, and two free gifts just for watching.
Watch the free replay Recorded live October 27, 2026 | Hosted by Cutera in partnership with Medical Marketing Whiz and BoulevardCopyright 2026 Medical Marketing Whiz. All rights reserved. 888-418-8065